Sarah Irizarry
Sarah Irizarry is a former global brand executive who uniquely connects her strong financial foundation with customer and market expertise to build brands, grow P&Ls, and drive market share for private and publicly held companies. She is best known for B2C and B2B brand growth where her 30 years of experience set her apart as a data driven marketing expert who consistently uncovers groundbreaking customer & business insights. Her impact spans architecting growth for billion-dollar brands including Crest, Oral B, & Olay at Procter & Gamble (NYSE:PG), Similac & PediaSure at Abbott Nutrition (NYSE: ABT), as well as several DTC high growth & Startup brands. As a former CPA and Ernst & Young Alumni, she has the ability to bridge growth, brand, finance, compliance, and market timing.
Her impressive growth background includes 12 years at Procter and Gamble where she led the multi-billion-dollar oral care brand portfolio in North America. She brought Crest® Pro-Health to market, which positioned the Crest® Brand to overtake #1 share from Colgate in the toothpaste category and garnered half of Listerine’s 50% share in the mouthwash space. She also led the Oral B and Olay brand teams globally in North America, Western Europe, and Asia. From owning “kills the germs without the burn” for the Crest Pro Health Mouthwash North America product launch to globalizing Oral B behind the “Dentist Clean Feeling” to “A Jar of Olay in every bottle” global campaign for Olay Body Care, she masters driving holistic brand equity and differentiation in the market.
Relevant Recognition & Achievements
Sarah is a mentor at Endeavor Colorado in Denver and Boomtown Accelerator in Boulder, CO. In 2020, she actively mentored the spring Boomtown cohort of early-stage innovators for SaaS, Devices, Wearables and Health categories.
Education
Sarah graduated from Boston College with a B.S. in Accounting and Marketing. She earned her MBA from the McCombs School of Business at the University of Texas in Austin.
Jesús Valdez
Jesús is a veteran Retail and Consumer Goods Brand Marketing Visionary who started his career at Procter & Gamble and has more than 20 years of experience with some of the world’s largest brands, as well as emerging brands. He is a classically trained CPG Brand Marketer who’s passionate about brand building, developing people and building out capabilities to help companies transform and achieve their unrealized growth potential.
He is an award-winning strategic business and marketing management leader with experience in classic and scrappy CPGs, consumer durable products, retail private brands, and QSR. He has extensive experience in business turnarounds, leading new product innovation and launches, P&L management, digital and traditional marketing, omnichannel retail, eCommerce, DTC, SKU and ops efficiencies, and more. He is up to date on the latest digital marketing tool kits, Social Media, Amazon, DTC ecommerce, and Retail Marketing Networks.
Jesús has led small, mid-sized and large brands ($10+MM, $300+MM, $1.0+B) for startup, midsized and large companies. He has over 20 years of experience with some of the world’s largest brands including Pampers®, Jergens®, and Wendy’s® and emerging brands such as Just Bare®, and billion-dollar retail brands such as Simple Truth® and Private Selection®.
Relevant Recognition & Achievements
Jesús is a board member at Healthy LifeStars, a non-profit dedicated to motivating and educating children to live active, healthy lives now and in the future.
Education
Jesús graduated from the University of Michigan with a B.S. in Kinesiology and was a member of the men's Rowing Team. He earned his MBA from the McCombs School of Business at the University of Texas in Austin.
BRAND EXPERIENCES
